The Gift Of Giving Video

Case Study Video

JCPENNEY THE GIFT OF GIVING

Which would you rather do - give a gift or receive a gift? With the help of JCPenney customers, we showed that a little bit of generosity goes a long way.

7 million views, 17,000 shares...and counting
Adweek's Ad of the Day: December 8, 2014
Adweek's Ad of the Week: December 5-12th, 2014

CW: Will Benham
Producer: Rebecca Hynes
CD: Kate McQuail Kayne
ECD: Steve Babcock + Noah Clark